This is our guide to London for you. Here you'll find information on transport, famous attractions, things to do and places to see.
We've also included exclusive offers from our partners.
New Road is a stylish 80 bedroom boutique hotel in East London which is housed in a former textile factory in Whitechapel. "Everything you need and nothing you don't" is our USP.
Guests can enjoy food and drink at our in-house Marco Pierre White Chophouse.
London Big Ticket
Visit The London Eye, London Dungeon, Sealife Centre & more. Save 53% on entrance prices if you book in advance.Save Now
Harry Potter Studio Tours
Go behind the scenes of the legendary Harry Potter films. Very popular - book early to avoid disapointment! Tickets include return bus from Central LondonSave Now
Entry to over 70 top London attractions including The Tower of London. Book before you arrive to save over £141 on entrance prices.Save Now
Book a spot for spectacular views of London from this iconic attraction. Very popular - book in advance for best spots.Save Now
View From The Shard
Enjoy spectacular views of the city and its landmarks from 800ft up!Buy Tickets
Get close-up to 100s of amazing animals at the world famous London Zoo.Buy Now
See More London Attractions
View over 100 more top things to do in London.View More
Disney's The Lion King
Featuring all the songs from the Academy Award-winning classic film, this "shining, shimmering spectacle" (Huffington Post) is everything you could wish for and more.Get Tickets
Set against the backdrop of 19th-century France, Les Misérables is a global stage sensation, seen by 70 million people in 52 countries and 22 languages around the world.Get Tickets
WICKED, the West End and Broadway musical sensation, is already the 9th longest running musical in London theatre history. Winner of over 100 major awards.Get Tickets
Book Of Mormon
The Book of Mormon, winner of nine Tony Awards and four Olivier Awards, including Best Musical for both, follows a pair of Mormon boys sent on a mission to a place that’s about as far away a from Salt Lake City as you can get.Get Tickets
Featuring all the songs from the Academy Award-winning classic film, this ""shining, shimmering spectacle"" (Huffington Post) is everything you could wish for and more.Get Tickets
Phantom Of The Opera
This multi-award winning musical continues to captivate audiences at Her Majesty's Theatre in London's West End, after more than 12,000 performances.Get Tickets
See more London Theatre
View over 100 more theatre, musicals & plays in London.View More
The address of our hotel is 103-107 New Rd, Whitechapel, London, E1 1HJ
Check-in & Check-out
Check-in time is 3pm and check-out time is 11am.
If you have a special request, we may be able to fulfil it for an additional charge - please contact us with your request.
Want to get from the airport to your hotel easily without stress? Pre-book your taxi with Addison Lee and relax.Book Transfer
Rent a car quickly and easily. Choose from 100s of convenient pickup locations. Pre-book before your trip for the best price.View Cars
Want to get around London easily? Pre-book your taxi with Addison Lee and relax.Book Taxi
The simplest method to get around London is to use a pre-booked taxi from a company such as Addison Lee. Other services also operate, including the common 'black cab' and also Uber. Black cabs typically cost more than a pre-booked taxi or Uber.
London has an extensive public transort network comprised of the famous London tube and buses. Below are the accepted payment options:
Please be aware that London buses do NOT accept cash - they only accept Oyster or contactless payments.
Tower of London
St Katharine's & Wapping, London, EC3N 4AB
The Tower of London was founded in 1066 as part of the Norman Conquest of England. The castle protects the Crown Jewels. It has served as a royal palace, a fortress and a prison, housing common criminals and even deposed monarchs. It is one of the most popular tourist sites in the UK.Visit
Hop-On-Hop-Off Bus Tour
Various locations across London
A fantastic way to see the major attractions of London. Both the Big Bus Tours and Golden Tours operate. With 110+ stops over 9 routes you can see attractions such as the Tower of London, Westerminster Abbey, Tower Bridge, Buckingham Palace and more!Buy Tickets
20 Deans Yd, Westminster, London, SW1P 3PA
Westminster Abbey is a Gothic abbey church in the City of Westminster. It has been the UK’s Coronation church since the crowning of William the Conqueror in 1066 and in 2011 it was the venue for the wedding of Prince William and Kate Middleton. Different parts have been built between 960 and the 1700s.Visit
Tower Bridge Rd, London, SE1 2UP
Tower Bridge is a suspension bridge built between 1886 and 1894. It crosses the Thames near the Tower of London. London Bridge is 0.5miles upstream.
Visitors can visit the bridge deck for free on foot or in a vehicle, whilst the bridge’s twin towers and walkway require a ticket to visit.
Westminster, London, SW1A 1AA
Buckingham Palace is the London residence of the monarch of the UK, Her Majesty Queen Elizabeth. It was originally built in 1703 as a townhouse for the Duke of Buckingham. The palace has 775 rooms and its garden is the largest private garden in all of London.Visit
Bankside, London, SE1 9TG
Tate Modern is Britains's national gallery of internatrional modern art. It holds art from 1900 to the present day and is one of the largest museums of modern and contemporary art in the world. There is no entrance fee but tickets may be required for major exhibitions.Buy Tickets
Our local guide to a selection of things to do, see and places to eat and relax. You can view the map below or click here to open the map in a new window.