Welcome to London!

This is our guide to London for you. Here you'll find information on transport, famous attractions, things to do and places to see.

We've also included exclusive offers from our partners.

New Road is a stylish 80 bedroom boutique hotel in East London which is housed in a former textile factory in Whitechapel. "Everything you need and nothing you don't" is our USP.

Guests can enjoy food and drink at our in-house Marco Pierre White Chophouse.

Popular Attractions




You can contact us by calling reception on +44 (0)20 3019 8710 and the restaurant on +44 (0)203 0198 722.

You can also visit our website www.newroadhotel.co.uk and email us at [email protected].


The address of our hotel is 103-107 New Rd, Whitechapel, London, E1 1HJ

Check-in & Check-out

Check-in time is 3pm and check-out time is 11am.


  • Social Zones on every floor
    • 1st floor: Games room with vending machine
    • 2nd floor: Library, ideal for working with lots of natural daylight
    • 3rd floor: Ironing Station
    • 4th floor: Yoga Area
  • Unlimited complimentary tea, coffee and hot chocolate in our social zones
  • European and American socket in all rooms
  • USB charging ports in all rooms
  • 49" flat screen TV‚Äôs
  • Hypnos beds
  • Rainfall shower
  • Air conditioning & Heating
  • Laptop-sized safety deposit boxes in all rooms
  • Family rooms (on request)
  • Facilities for disabled guests
  • All our rooms are non-smoking

Special Requests

If you have a special request, we may be able to fulfil it for an additional charge - please contact us with your request.


Private Taxi

The simplest method to get around London is to use a pre-booked taxi from a company such as Addison Lee. Other services also operate, including the common 'black cab' and also Uber. Black cabs typically cost more than a pre-booked taxi or Uber.

Public Transport

London has an extensive public transort network comprised of the famous London tube and buses. Below are the accepted payment options:

  • Oyster Card - Reloadable payment card for visitors to London, let's you pay with a 'tap' on all public transport. You can buy an Oyster card at most stations using cash or card.
  • Contactless Credit/Debit card - Using a non-UK contactless debit or credit card may not work. If it does work you may incur a transaction/conversion fee by your bank. This method is not recommended.
  • Paper Travel Pass - Traditional paper ticket for up to 7 days of travel. Upfront cost. Typically more expensive than using Oyster. A travel pass can be bought at most stations using cash or card.

Please be aware that London buses do NOT accept cash - they only accept Oyster or contactless payments.

Journey Planner

Tube Map


Local Map

Our local guide to a selection of things to do, see and places to eat and relax. You can view the map below or click here to open the map in a new window.